Essentials of SBIR/STTR Commercialization

Commercialization and transition plans can be a key differentiator in the SBIR/STTR programs, it is important to know what the agencies are looking for and how to go about developing a good plan. This session will review the requirements and guide you through where to start, what to include, and how to show your best self.

We will review:

• Agency expectations for commercialization plans in your Phase I & II projects

• Where to find cost effective market research

• What to include in your finance plan and revenue stream

• What quality “support & commitment letters” are and more!

Speaker(s): About the Presenter: Amanda Barnhart, MBA Amanda joined BBCetc as a Principal Consultant in 2020 after serving as the Director of Business Development and Regulatory Affairs for a Michigan manufacturing facility producing medical isotopes for cancer therapy. In addition to her directorial responsibilities, Amanda worked as a nuclear engineer, project manager, and program manager to secure over $60 million in DoE, DoD, DHS and private investor funds. She’s won over 30 Phase I, Phase II, and Phase III contracts through the SBIR/STTR program and she has managed the post-award administration process for five universities and six national laboratories. She has an Executive MBA in Integrative Management from Michigan State University and a Bachelor’s in Materials Science and Engineering from the University of Michigan.


Apr 14 2022


12:00 pm - 1:30 pm


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