Though relatively small in size, Madison has nonetheless taken off as a tech hotspot thanks in large
part to home-grown talent. Tech operates on many levels here – from Epic Systems, a developer and
provider of healthcare software, to a variety of gaming software firms such as Raven, developer
of the super-successful Call of Duty series. Also, with the University of Wisconsin-Madison as a
backdrop, there have been a number of incubator and co-working spaces popping up across
this market to help propel recent graduates and others with start-up ideas. Though winters can
be a bit cold, the outdoor activities and other positive quality-of-life metrics (along with a
significantly lower cost of living compared to the coasts) has helped push it into one of the
top tech markets in the country.

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