Public Relations Initiative

BioForward is celebrating member accomplishments and shaping the media narrative.

Public Relations Initiative

The BioForward Wisconsin membership is made up of the best and the brightest minds in the biohealth realm. As the collective voice of the Wisconsin biohealth industry, we realized that we can serve as a megaphone to make sure the accomplishments of member companies are celebrated and their voices are heard. BioForward has partnered with Chartwell Agency to develop a public relations strategy that ties directly into our talent acquisition initiative and heightens the awareness of our members and our region. Together we are working diligently, and successfully, to own content and the media narrative, and proactively communicate key messages to showcase members, profile companies, and gain higher impact outcomes.

Some key areas of focus within the Public Relations Initiative are:
  • Member stories and profiles
  • Wisconsin-based stories/focus
  • Blogs/vlogs
  • Trends-based marketing

Goals of BioForward’s PR Initiative:

  • Enhance Wisconsin’s reputation as a hub of biohealth innovation and thought leadership
  • Guide the narrative of the media to focus on Wisconsin’s biohealth industry and the accomplishments of members companies and research institutions
  • Amplify the success of other key goals/initiatives

Talent Initiative – Drive appreciation of member companies and career opportunities in Wisconsin

Advocacy – Raise awareness of our industry to the public and legislators

Innovation/Partnerships – Draw the attention of new investors and partners to opportunities in Wisconsin startups and established companies

media highlights featuring BioForward and member companies since the effort started

million impressions on social media and media outlets

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Below is a list of successful pr outreach as a part of this initiative (does not include media event listings):

October 2021-

Madison Magazine, Early-stage biotech startups find common ground at Forward BIOLABS
WisBusiness.com, Wisconsin Innovation Awards: Announce 2021 winners at annual ceremony in Madison
Madison.com, Women leaders discuss how to make biohealth industry benefit and include all
bizjournals.com/Milwaukee, What to expect for MKE Tech Week- 2021

September 2021-

Channel3000.com, Early-stage biotech startups find common ground at Forward BIOLABS

August 2021-

Madison.com, Lifting vaccine patent protection rights would hit Wisconsin biohealth
WisconsinHealthNews.com, Wisconsin Biohealth Companies Will Lose If U.S. Gives Up Intellectual Property Rights on COVID-19 Vaccine
ChippewaFallsOnline.com, Lisa Johnson: How biohealth companies could lose on vaccine
LaCrosseTribune.com, Lisa Johnson: How biohealth companies could lose on vaccine

July 2021-

Madison.com, Maydm’s new internship program gives teens summer jobs in STEM fields
WisBusiness.com, Wisconsin Innovation Awards: Finalists announced for 2021
WisBusiness.com, Flambeau Diagnostics seeking FDA approval for mobile testing platform
BizJournals.com/Milwaukee, Concordia’s Daniel Sem bridges science, entrepreneurship

June 2021-

BizTimes.com, Wisconsin companies to become critical piece of medical isotope supply chain in U.S.
PRWeb.com, BioForward Recognizes Scientific and Business Success with Annual Wisconsin Biohealth Awards

May 2021-

News.WISC.edu, Forward BIOLABS, with UW-Madison, bolsters Wisconsin biohealth sector

April 2021-

WisconsinHealthNews.com, BioForward Wisconsin looks for international partners

March 2021-

PRWeb.com, BioForward Wisconsin and BIOQuébec to Formalize International Cooperative Relationship
WisconsinDevelopment.com, BioForward Wisconsin and BIOQuébec to Formalize International Cooperative Relationship
IBMadison.com, BioForward, BIOQuébec to formalize international cooperation
Bio-Medicine.org, BioForward WI and BioQuebec to formalize international cooperative relationship
WisBusiness.com, BioForward CEO discusses state’s workforce shortage
WisBusiness.com, WED AM News: BioForward CEO discusses state’s workforce shortage and new international partnership with BIOQuébec
Finance.Yahoo.com, BIOQuébec and BioForward Wisconsin to Formalize International Cooperative Relationship
BusinessWire.com, BIOQuébec and BioForward Wisconsin to Formalize International Cooperative Relationship
BioSpace.com, BIOQuébec and BioForward Wisconsin to Formalize International Cooperative Relationship
BizTimes.com, Biohealth’s chance to attract talent to Wisconsin with Lisa Johnson
WisBusiness.com, Wisconsin becoming a leader in ‘fintech’
WisBusiness.com, WED AM News: Wisconsin becoming a leader in ‘fintech’; vaccine supply, delivery speed motivate state’s decision to open COVID vaccine to all
Madison.com, Forward BIOLABS brings the perks of co-working to the lab

January 2021-

WisBusiness.com, BioForward Wisconsin is hosting a virtual panel on Thursday
WPR.org, Virtual Panel Event: Wisconsin Biohealth Industry’s Response to the COVID-19
FoxCitiesChamber.com, Week in Review: Jan. 15, 2021
Madison.com, COVID-19 continues to transform Madison-area biotech companies
BizJournal.com/Milwaukee, Biotech company anticipates filling over 100 jobs in Madison area in 2021