Read the full press release here

Healthy living blogger Becca Ludlum knows all too well the physical and mental toll Chronic Migraine can have. She experienced self-described ‘daily unbreaking migraine attacks.’ Her story is more common than you think. In the U.S., more than 3.3 million adults live with Chronic Migraine1, and people who experience the burden and disability of migraine disease wait on average four years before speaking with a healthcare professional.2 The campaign ‘Say No to Chronic Migraine Monday’ urges people living with Chronic Migraine to make an appointment today with a headache specialist to discuss treatment options.

Migraine is a neurological disease characterized by intermittent attacks accompanied by debilitating symptoms, such as headache pain, sensitivity to light and sound, and nausea, that are often incapacitating. People with Chronic Migraine have 15 or more headache days per month, with each headache lasting 4 hours or more, and 8 of those days associated with migraine.3 Chronic Migraine is a distinct neurological disease, and it can negatively impact many aspects of life.

Every Monday throughout September’s Pain Awareness Month, campaign ambassadors including Becca, will use the hashtag #ChronicMigraineMonday on Instagram to raise awareness for Chronic Migraine and the importance of finding a treatment. Within their posts, the ambassadors will share their personal motivations and inspiration for seeking treatment.

“When people can’t physically see you experiencing a headache – like a bruise or a broken arm – they have a hard time understanding and can be judgmental, thinking, ‘it’s just a headache.’ One day I woke up after a series of debilitating migraine attacks and knew I needed to take charge and seek help,” said Becca. “Working with my neurologist, I was able to receive a proper Chronic Migraine diagnosis and start treatment with BOTOX®. I saw a significant reduction in the number of headache and migraine days I was experiencing. I am grateful for my family’s support with whom I am able to spend time doing what I love – like hanging out with my boys and sharing recipes with my community.”